The Michael Alan Group

Whether it is a headline-grabbing publicity stunt in Times Square or a strategic brand partnership, at the Michael Alan group we pride ourselves on finding new & exciting formats for connecting brands with their target audience. Product launches, digital integrations, and national tours are just a few of the ways we inspire audiences to act. And we do it all in house.
Memorable Moment
We love guerrilla marketing so much, we wrote the book on it! "Guerrilla Marketing For Dummies" is packed with guerrilla tactics and trade secrets for marketing your products or services like never before.
Bash Buzz
We design and execute experiential marketing campaigns of all sizes, including stunts, national tours, pop-up shops and product launches. We produce every type of corporate event possible, including Upfronts, Newfronts, cocktail receptions and galas, and we integrate digital & social into every live event we produce.
Partial Client List
USOC, AMC, Duane Reade/Walgreens, Microsoft, Mattel, FOX, Trip Advisor, Northwell Health, Shape, Nickelodeon
Awards
Event Marketer’s Leading Women in Events , Min’s Rising Star Award, Rising Star Award from Cynopsis Media, Event Marketer’s IT List, Event Marketer’s Best Places to Work